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Who is Lucy?

This initiative is rooted in the undeniable truth that we are our sisters’ keepers, and that BIWOC have always held a sacred space in fermentation. From being the mother of civilization (Lucy), to our participation in the rich origins of brewing and fermentation, to our future in the brewing industry - BIWOC have and will always make valuable contributions to beer culture and development. Ongoing donations will aid women who want to attend cornerstone events or participate in educational opportunities within the industry.

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Lifting Lucy is a network of businesses, organizations, and philanthropists serious about disrupting the barriers of entry and major hindrances toward the progress for Black, Indigenous, and other Women of Color (BIWOC) in the beer.


We are dedicated to educating, promoting, connecting, and strengthening the brewing industries' individual and collective efforts of increasing authentic depiction for all Women of Color. Our True North is our vision for BIWOC to have true representation and economic participation in the brewing industry.

The scale of the solution is not yet matching the scale of the problem.


Less than 1% of the U.S.' ~9,000 craft breweries are owned by women of color.


The craft brewing industry contributed over $62 billion dollars and more than 400,000 jobs to the U.S. Economy.


US companies spend approximately $8 Billion a year on diversity, equity, and inclusion efforts -seeing few results.


87% of the companies interviewed by McKinsey & Co. had some form of a sponsorship program.


Women of color are projected to make up over 50% of the U.S. population by 2060.


Businesses with women of color CEO's receive less than 1% of all VC funding each year. 


97% of occupations exhibit gender wage gaps.


Yet, two-thirds of all employees report having no sponsors to learn the intangibles of leadership.

Join Us In...

Fostering Innovation

Engaging in diverse events and environments to enable innovative projects, programs, and products to flourish.

Encouraging Participation

Raising awareness and improving strategies for a more inclusive brew world - ultimately strengthening the brewing industry's economic impact.

Committing to Support

Connecting BIWOC to brewing industry experiences while ensuring they have financial support to participate.

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