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Mon, Sep 12


Sheraton Norfolk Waterside Hotel

Craft Beer Professionals Connect (Norfolk, VA)

Half Networking, Half Education Workshops, Nightly Receptions, Mini Trade Show, & more CBP Connects will attract industry decision makers, brewery owners, taproom managers, and brewers looking to better themselves both personally and professionally. Attendance is limited to 250.

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Craft Beer Professionals Connect (Norfolk, VA)
Craft Beer Professionals Connect (Norfolk, VA)

Time & Location

Sep 12, 2022, 7:00 PM – Sep 14, 2022, 9:00 PM

Sheraton Norfolk Waterside Hotel, 777 Waterside Dr, Norfolk, VA 23510, USA

About the Event

Why? CBP Connects is an interactive event that not only provides attendees with educational and insightful content, but also peer networking opportunities for our members to bond, learn, and grow from one another. The event will facilitate engagement and build relationships.

Format? Each workshop will offer the same high-quality content you have learned to expect from CBP with a focus on helping you grow as a Craft Beer Professional.

September 12, 2022 - Welcome Reception at Elation Brewing (7-9pm)

September 13, 2022 - Workshop (9am-5pm) followed by Reception at Three Notch'd Brewing Company (7-9pm)

September 14, 2022 - Workshop (9am-5pm) followed by Closing Reception at Maker's Craft Brewery (7-9pm)

Get excited for 12 unique sessions that will help you grow both personally and professionally.

Your ticket will include all workshop sessions and nightly beers at our evening receptions thanks to the support of River Drive Cooperage, ABS Commercial, and White Labs.

Beverages, lunch, and snacks will be provided.


"Diversifying Your Workforce Through Training and Development Programs" with David Kushner (Trace Brewing) and Tranice Watts (Patuxent Brewing)

"Using Key Metrics for Brewery Success" with Pulkit K. Agrawal (Founder and CEO, The 5th Ingredient)

"The Importance of Fermentation for Each Role in Your Brewery" with Jacob Hoover (White Labs)

"How to Build a Better Beer Label" with Glenn Clark (Crafting a Brand)

"Building a Brand Through Multiple Retail Outlets, In House Distribution, and Diversified Beverage Lines" with Scott Roth (Three Notch'd Brewing)

"Closing the Loop between Your Online and Taproom Sales" with John Kelley (Craftpeak)

"Stepping Up to the Plate: How Sports Marketing Can Help Your Brewery" with Blake Edmunds (Studly Brewing)

"How to Build Your Taproom Financial Plan" with Kary Shumway (Craft Brewery Financial Training)

"Brewing A New Culture: Stopping Harassment in Beer Spaces" with AJ Head and Zack Sanders (Safe Bars)

"Beer, Barrels, and Business" with Matt Albrecht (River Drive Cooperage)

"Creative Ways to Give Back to Your Community" with Ashlie Randolph (Lifting Lucy), Chris Straus (Incendiary Brewing Company), Christopher Glenn (Bottleshare); moderated by Mike Student (Arryved POS)

Where? Sheraton Norfolk Waterside Hotel with nightly receptions hosted at local breweries. The Sheraton Norfolk Waterside Hotel is offering all Craft Beer Professionals rooms at the rate of $129/night. Reserve your room here.

Speakers subject to change.

CBP Connects Health and Safety Policy as of (2/28/22):

We are following CDC recommendations and requirements .

CBP is committed to the health and safety of our entire community.

Proof of COVID-19 vaccination or a negative COVID-19 test within 72 hours will be required for entry.

Attendees must adhere to all other safety restrictions in place at the time of the event.

Subject to change.

With the support of our sponsors and partners, we've been able to reduce the registration costs for brewery representatives to attend.

All signups will also receive CBP emails with exclusive offers and announcements. All signups may be contacted by our conference presenting sponsors.

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